Last year the Washington Post published “Why adult colouring books are the latest trend,” which offered insight into why a previously untapped market in the publishing world was suddenly booming. It seems as though adults are enjoying a throwback to their pre-school days, when colouring inside the lines offered a relaxing outlet for artistic expression.
For Canada’s 150th birthday, Panago Pizza is encouraging Canadians to #ShareMoreCanada by launching a brand new box design that celebrates the country from coast to coast. The design team hired Toronto-bred and Vancouver-based illustrator Chairman Ting to create a dreamy Canadian landscape that both kids and adults can have fun colouring all summer long. Inspect the box closely and you’ll find a lobster munching on a slice at Nova Scotia’s Peggy’s Cove, dudes dunking by the CN Tower in Toronto, a racoon skateboarder chilling on the West Coast and Voyageurs paddling on Parliament Hill.
With locations from coast to coast, Panago is a bona fide national brand with distinctly Canadian roots. The summer box is the perfect packaging to promote the Ultimate Canadian, True Canadian and Vegan Canadian pizzas this summer, while shouting—not whispering—Happy Birthday to the Canada!
Panago’s must-try summer pizza special’s include:
Ultimate Canadian Pizza featuring organic Italian tomato sauce, Canadian back bacon, pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar.
True Canadian Pizza featuring organic Italian tomato sauce, extra pepperoni, bacon, sautéed mushrooms, mozzarella + cheddar.
Vegan Canadian Pizza featuring organic Italian tomato sauce, extra meat-free pepperoni, sautéed mushrooms, hot banana peppers + dairy-free Daiya cheeze.
A limited run for summer only, the #ShareMoreCanada boxes will be available until the end of August or while supplies last. So if you want to deliciously celebrate Canada with a splash of colour, Panago’s new decked out pizza box is the perfect complement for all your slice-filled summer soirees.
Share your pizza box colouring skills or your Canadian summer adventures with Panago and tag on social because they’ll be celebrating Canada’s sesquicentennial by giving away #RandomActsOfPizza parties all summer long.